Category Expertise: Our dedicated resources have sourced and managed almost $250 million of Marketing and Print Services spend in the last 2 years in categories such as commercial print, fulfillment, paper, premiums and promotions.
Market Insight and Benchmarks: Deep knowledge of the supply base including key supplier analysis, tracking of key trends and market developments. Extensive benchmarking capabilities and insights on the various industry cost structures and pricing methodologies across a number of marketing services categories.
Tools and Technology: In addition to pricing benchmarks and analytical frameworks, we provide access to a vendor-neutral print procurement platform that allow you to increase the visibility and control of your commercial print spend.
Best Practices and Metrics: We have developed proven and effective approaches for working collaboratively with marketing stakeholders – a critical success factor to expand the amount of marketing spend influenced by procurement – to drive significant savings and service improvements.
Industry Talk.....
"Marketing related spend may be the last sacred cow of indirect costs as managers fear losing quality and brand identity in exchange for lowest price. However, our countless benchmarking surveys have demonstrated that the same sourcing strategies and tools companies can use to cut costs also can improve quality of print and preserve brand integrity, while improving confidence and insight into the big budget line item that marketing costs represent.” *
*Christa Degnan, Research Director, Aberdeen Group
Many “Fortune 500” companies find that actively managing marketing and print services categories can be a complex and challenging undertaking. Strong preferences and relationships often exist between marketing stakeholders and their chosen suppliers. This effects your company's ability to make the most cost effective buying decisions.
KGS guarantees that with our managed supplier solution you will reduce the overall cost for your company to create, produce and distribute print and marketing products.